In this Case Study, we will dive into the role of social media in the Chinese context.
Over 150.000 Weibo accounts.
Weibo in China is huge, many companies like PwC, KLM make use of this service to promote their business activities.
300 million WeChat users!
The Chinese equivalent of Whatsapp is very popular. This poses a unique opportunity for marketing purposes.
''Invincibility lies in the defence; the possibility of victory in the attack.''
Dalian by night
Dalian is a unique city in the Northeast of China. Very beautiful.