100 million in 55seconds; 1 billion in 6 minutes and 7 seconds; 10 billion in 5 hours and 49 minutes …… and finally, 35billion in 24hours! These are trade volume records on Taobao.com on the 11.11 Shopping Carnival in 2013. What on earth had happened this day? And what impact does this have on the whole China retailmarket?
WeChat, which is considered to be the hottest social tool in China, reaches 400m users and 195m Monthly Active Users since its launch in January 2011. Now not only individual users, but also more and more companies are trying out WeChat as a marketing and sales channel. If you talk to any marketer in China, they will say: ‘WeChat is where it is happening now, go there!’